Can I Call It Milk?

Published on February 4, 2021 by in News


With the rise of plant-based milk, such as almond milk, plant-based milk labeling is in a state of flux.


In the Silk soymilk case, the Court rejected the assertion that consumers would be confused stating that under the challenger’s logic a reasonable consumer might also believe that veggie bacon contains pork, that flourless chocolate cake contains flour, or that e-books are made out of paper.

It is important that brand owners of plant-based alternative milk products stay abreast of the shifting legal landscape. 

For more information, read Kathleen Ryan’s article featured in Prepared Foods:

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